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Quantitative data  These statements shows how well is the company managed & profitability. 1)Profit & Lost statement (Income and expenses statement over a period of time, shows profitability of company) Revenue (Top line/Sales) Expenses  Profits ( Nett profit, bottom line requires to be positive ) 2) Balance sheet (shows a recordof. company's assets, liability and equity at a specific date/time) Assets ( Borrowings + shareholders equity/savings)  Liabilities  Shareholders Equity ( Assets - liabilities = shareholder equity ) 3) Cashflow statement (inflows and outflows over a period of time) Cash from operations : generated from day to day business operations  Cash from financing : paid or received cash from repaying or borrowing funds Cash from investing : investing or sale of assets Cashflow can be positive or negative. 5 key figures (there is no hurry... safety first) We want to keep my hard earned money safe. 1) Profit Margin = Net Profit / Revenue (c...